The Government of Prince Edward Island has launched PEI Creates, a new brand identity for the province's creative industry, aimed at enhancing global recognition for its professionals.
Initiative Overview
PEI Creates serves as a unified brand designed to represent the Island’s creative sector. This initiative is supported by ongoing provincial investments, which contribute to the workforce within the creative industry.
Design and Representation
One Stone Studio & Design developed the PEI Creates brand. Its design incorporates colours and elements that reflect Prince Edward Island’s natural environment, specifically red soil, green fields, and blue waters, alongside sea glass-like silhouettes.
Industry Impact
This new brand is intended to strengthen the multidisciplinary nature of Prince Edward Island’s creative industry, both nationally and internationally. The stated objective is to make it easier for creative professionals from the province to gain recognition.
Provincial Support
Ongoing provincial investments underpin the PEI Creates initiative. These investments are directed towards supporting the creative industry's workforce, aligning with the goal of elevating Island talent.
Source: Prince Edward Island News (https://www.princeedwardisland.ca/en/news/81010)